Mobile Marketing: An Hour a Day

Friday: Create a Business Case for Mobile within Your Organization

At long last, you have a strategy and tactics based on an understanding of your brand goals, what your customers want and need, and what the environment dictates. That's a lot of heavy lifting in a week, but you're not done yet! In many (if not most) cases, you will have to take all of this information and convince others within your organization that you've done your homework and have a solid strategic and executional direction. In all honesty, to really tell you how to do this, we'd have to write another book. Because there are so many variables that could factor into your success (or lack thereof), we can't promise you a blueprint that will work, but we can make a few suggestions ...