Thursday: Make Your Site Findable with Mobile SEO

Search is a fundamental mobile activity. Mobile consumers search via the browser, apps, SMS, and even visual interfaces such as Google Goggles and augmented reality. However, it's widely acknowledged that the majority of mobile search traffic, at least for now, flows through mobile browsers, so making sure that your mobile site content is properly indexed is of the utmost concern.

The good news is, in these nascent days of the mobile web, with so little mobile-specific content in circulation, if your desktop website is well optimized, your chance of ranking well on mobile is quite good. Much of your earned search equity will carry over from the desktop and most of the same basic best practices ...

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