Friday: Define Your Mobile Analytics
Mobile analytics—or more to the point, a lack thereof—have historically been one of the biggest deterrents to developing mobile content. In fact, according to webtrends (www.webtrends.com), a leading web analytics platform, 63 percent of global brands don't understand how their customers engage with their content via mobile. It's hard to justify investing in content you can't successfully measure. Poor to nonexistent support for JavaScript on mobile devices has made it an historical challenge to consistently track user behavior.
Thankfully, support for JavaScript is on the rise as mobile devices become more sophisticated. You can now collect much, if not all, of the same data you would expect to track from ...
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