Thursday: Develop an App Marketing Plan
On Tuesday, we discussed the importance of content strategy and its role in generating engagement. We'd like to take a moment to elaborate a bit further on this subject because content strategy isn't something that you just do once—it's an ongoing cycle.
Analysts estimate that roughly one-quarter of your app users are potentially loyal customers—the ones that will use your app consistently and become, and stay, connected with your brand. Content strategy focuses on identifying, understanding, and communicating with these customers and using their insight to inform ongoing app development and marketing.
In essence, content strategy equals engagement. Research, user testing, and user feedback are instrumental ...
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