Friday: Outline Unique Measurement Considerations and Optimization Tactics for Native Apps
Getting metrics on your app is relatively straightforward when compared to the challenges you'll encounter with mobile web analytics. In this section, we'll share not only our expertise, but also what we learned through talking with Peter Farago, the vice president of marketing for the prominent app analytics vendor Flurry.
Analytics Options
We've said over and over again in this chapter that when it comes to apps, usage and engagement are far more important than downloads. That remains true, but there is one specific case where downloads become important—within the app stores themselves. App popularity is based on downloads because that is primarily what ...
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