Thursday: Decide Where Mobile Email Fits into the Mix
The majority of emails are opened via either a webmail client or a desktop email client. According to a study conducted by digital messaging solutions provider Knotice (www.knotice.com), mobile accounted for only 27 percent of all email opens in late 2011. Peanuts, right? But then consider a few additional facts you might find eye-opening.
- According to email vendor Return Path (www.returnpath.net), email open rates grew 82.4 percent year over year between March 2011 and March 2012 and, in all likelihood, will surpass desktop open rates before this book is published.
- In a December 2011 study conducted by Spring Creek Group (www.springcreekgroup.com), a digital agency specializing in social ...
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