Thursday: Realize Location-Based Marketing Opportunities
Now that you have a sense of the SoLoMo landscape and what the potential opportunities are, let's imagine some scenarios that follow the customer journey.
The first step is to ensure that Kiwi Market shows up when someone like our sample persona Michelle, the super-connected mom, performs a search looking for organic supermarkets. This involves:
- Submitting relevant business information (name, address[es] and phone number[s], URL, store hours, etc.) to directories like the Yellow Pages. These populate online databases that in turn feed search results. As we discussed in Chapter 4, “Week 3: Maximize Reach with Mobile Websites,” having a mobile-optimized presence on the other side of the ...
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