Monday: Understand the Opportunity
At the beginning of this book, we pointed out three essential items you never leave home without: your wallet, your keys, and your mobile phone. In “Chart the Future Forward,” we'll talk about how your mobile phone is likely to replace your keys, but we believe it will also replace your wallet in due time. Just as plastic slowly supplanted paper money, we predict that mobile currency will eventually become the main means of paying for goods and services.
From our observation of the U.S. marketplace, the number of customers actually completing a purchase via mobile is still rather low. As you'll see in Figure 8.1, financial transactions on smartphones still add up to a pittance compared to desktop transactions. ...
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