The New Guiding Principles of Digital

We'd argue that the most exciting development in digital marketing to date has been the emergence of social media. Facebook, Twitter, WordPress, Pinterest, and the countless other satellites within the social media ecosystem forced the realization that marketing isn't a monologue, but a conversation. People will talk, and it's not really a choice of whether to join the conversation or not. With that, came the realization that those conversations are happening in real time, on smartphones and tablets, via SMS and apps and an ever-growing spectrum of non-traditional channels. Social and mobile may occupy different aspects of your marketing budget, but the reality is that the two are inextricably intertwined—one ...

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