Book description
Mobile Marketing
Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include
• Getting started fast with mobile marketing
• Understanding the international mobile marketing landscape
• Targeting and tracking the fast-changing mobile demographic
• Taking full advantage of the iPhone platform
• Leveraging mobile advertising, promotion, and location-based marketing
• Building micro-sites and mobile applications
• Performing search engine optimization for mobile sites and applications
• Building effective mobile affiliate marketing programs
• Integrating online and offline mobile marketing
• Avoiding mobile marketing spam, viruses, and privacy violations
• Previewing the future of mobile marketing
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- Introduction
- Chapter 1. Getting Started with Mobile Marketing
- Chapter 2. Understanding the Challenges in Mobile Marketing
- Chapter 3. Mobile Targeting and Tracking
- Chapter 4. Everything You Need to Know About the iPhone
- Chapter 5. Mobile Advertising
- Chapter 6. Mobile Promotions and Location-Based Marketing
- Chapter 7. Micro-Sites, Mobile Affiliate Marketing, and Web Directories
- Chapter 8. Mobile Applications
- Chapter 9. Mobile Website Development
- Chapter 10. Mobile Search Engine Optimization
- Chapter 11. Integrating Mobile Marketing with On- and Offline Marketing
- Chapter 12. Mobile E-Commerce
- Chapter 13. Mobile Marketing Privacy, Spam, and Viruses
- Chapter 14. The International Mobile Marketing Landscape
- Chapter 15. Looking into the Future for Mobile
- Appendix A. Txtspk Definitions
- Appendix B. List of Vendors, Products, and Services
- Glossary
- Index
Product information
- Title: Mobile Marketing: Finding Your Customers No Matter Where They Are
- Author(s):
- Release date: February 2010
- Publisher(s): Que
- ISBN: None
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