Michael Becker: I would first like to thank my family. Their encouragement and support as I pursue my dreams is invaluable to me.
I would also like to thank John Arnold. Without John's encouragement, focus, expertise, direct contributions, time management and editing skills, this book would have never seen the light of day. John is simply amazing.
Thanks to the outstanding team at Wiley Publishing, including Steve Hayes, Leah Cameron, and Linda Morris, and to Jennifer Hatherley for filling the role of technical editor for the manuscript.
Finally, I send thanks to everyone at iLoop Mobile, the Mobile Marketing Association, the Direct Marketing Association, the Internet Advertising Bureau, my partners and competitors, and all my colleagues within the mobile marketing industry. Your encouragement, support, and fellowship contributes to the advancement of this wonderful industry — mobile marketing.
John Arnold would first like to thank my wife and kids for encouraging me while working on multiple projects at a time. You guys are the best family anyone could hope for.
Next, I would like to thank Michael Becker for his passion for mobile marketing and for sharing his knowledge not only in this book, but in the hundreds of speaking engagements, consultations, meetings, articles, whitepapers, text books, and conversations he contributes to annually.
Thanks to Matt Wagner for running an ideal literary agency. None of my books would have been possible without his experience ...