O'Reilly logo

Mobile Security: How to Secure, Privatize, and Recover Your Devices by Mari Heiser, Jaya Nampalli, Joseph Anderson, Darla Nykamp, Tim Speed

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Who has your data? Round 3…

Retailers also learned about the benefits of knowing where people are based on the location of their cell phones. They developed a technique called location-based marketing, which allows them to determine how to interact with a potential customer based on the customer's location. One type of this marketing technique is called check-in services, in which a customer shares their location in exchange for special deals on merchandise and services. The retailer builds a location and purchase profile of the customer and fine-tunes future offers based on that profile (http://www.retailtouchpoints.com/shopper-engagement/1355-forrester-research-highlights-impact-of-location-based-marketing-).

Now, you may be thinking that this ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required