16

INTERACTIVITY AND MOBILE TV

New ideas are one of the most overrated concepts of our time. Most of the important ideas that we live with aren’t new at all.

—Andrew A. Rooney, American journalist

16.1   INTRODUCTION: WHY INTERACTIVITY IN BROADCAST MOBILE TV?

The availability of broadcast TV on mobile phones opens a new era of opportunity. The handset is now an integration of the “DVB world” and the 3G mobile world. The digital video broadcasting functions bring with them rich functionalities of broadcast TV together with its interactive functions of electronic service guide and selection of information from the streamed data carousel. At the same time, the mobile functionalities add a new dimension to the interactive function by providing a ...

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