The Mobile Pain Point
If you’re reading this book, odds are it’s because you’re feeling the pain. You’ve pulled up your website on a smartphone, and it needs some serious help. Page layouts have gone awry and navigation is painfully tedious to use. In meetings, your boss barks about the importance of mobile while pointing out (once again) that the site doesn’t look right on his iPad. You’ve been nominated to fix this mess, all the while wondering, “How did I suddenly become our company’s expert on mobile?”
Why Mobile Matters
Mobile devices live in our pockets and sleep on our nightstands. They are always around us and always on. More concierge than computer, they are our personal viewport into the world’s information repository.
According to ...