Picking a Mobile Strategy

Looking around, it probably seems as though everyone has taken a different approach to solving mobile dilemmas. In this chapter we’ll look at a few of the most common approaches and talk about the advantages and disadvantages of each.

Native Mobile Applications

Apps are different from mobile websites in that they are developed for specific platforms, purchased through an app store, and installed by the end user. Close your eyes and try to recall an iconic, mobile interaction. Did you immediately think of one of your apps?

Because native apps are designed for specific platforms, it’s easier to anticipate the set of constraints you have to work within. You’re armed with a much better understanding of the device’s capabilities ...

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