About the Author

Named a top chief marketing officer (CMO) on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens, and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

One of the most frequently quoted voices in mobile and social media, Jeff cocreated the certification program for the Mobile Marketing Association (MMA). He frequently trains marketers and others on mobile’s definitions, techniques, and benefits. Jeff is a member of the MMA’s Consumer Best Practices Committee.

As CMO, he has seen Hipcricket to a public market listing; designation by CTIA–The Wireless Association as a pioneer and by a leading wireless analyst as an “industry powerhouse” and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy’s, Nestlé, and Clear Channel, among many Fortune 500 companies as well as hundreds of others.

For InfoSpace, he drove a repositioning of the 10-year-old company from 1 percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Through his Moments of Trust lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion. ...

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