8. Mobilizing Content Strategy

Content strategy is both the end of a process and the beginning of another. It is where getting familiar with mobile presentation options and iteratively improving a legacy web site leads you to start questioning the very essence of what you are trying to optimize.

And the essence is the content.

Understanding Mobile Context First Leads to a Better Content Strategy

In this chapter, we start concluding the narrative arc of this book. The book began with exploring the big-picture mobilization effort of changing the entire user experience of a web site and then proceeded to explore how all of the elements of a typical site could be optimized for improved mobile presentation: layout, navigation, images, text, and forms. ...

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