Modern Management: concepts and skills, 14/e

Challenge Case Summary

This chapter emphasizes what management is and what managers do. As a manager, Rodney Adkins contributes to creating the standard of living that we enjoy in our economy, and he earns corresponding rewards. IBM sells a wide variety of technology products and services that help customers work efficiently. Adkins, as the leader of a major division, must focus on how the company can deliver top quality at a competitive price and develop new products that will keep the company abreast of the latest technology. He cannot possibly develop, make, and sell all the products; rather, he leads the efforts within his group, keeping them aligned with the company’s goals.

As a manager, Adkins works through people and uses other organizational ...