December 2014
Beginner
480 pages
118h 48m
English
The term social responsibility, also referred to in the management literature as corporate social responsibility, means different things to different people. For purposes of this chapter, however, social responsibility is the managerial obligation to take action that protects and improves both the welfare of society as a whole and the interests of the organization. According to the concept of social responsibility, a manager must strive to achieve societal as well as organizational goals.2 This obligation is important for managers worldwide, including those in emerging economies.3
Michael E. Campbell is the top manager at Arch Chemicals.4 Campbell has thoroughly explained how his company focuses on social ...