Modern Management: concepts and skills, 14/e

Challenge Case Summary

An organization such as GE Lighting that uses the diverse talents of its workforce can reap many rewards. Some experts believe that one of the best ways for a company such as GE Lighting to capture a diverse customer base is to make sure that its decision makers are a diverse group. Diversity could include people of different religions, sexes, nationalities, and generations.

Promoting a diverse group of decision makers will ensure sensitivity to diversity issues, giving GE Lighting a better chance of establishing businesses characterized by such diversity. At GE’s parent company headquarters, the chief diversity officer and Corporate Diversity Council ensure that diversity goals are a part of the company’s strategy. Not ...