Endnotes

  1. 1. McDonald’s, “Investors: Company Profile,” http://www.aboutmcdonalds.com, accessed March 28, 2012; McDonald’s, “Our Company: Getting to Know Us,” http://www.aboutmcdonalds.com, accessed March 28, 2012; Julie Jargon, “How McDonald’s Hit the Spot,” Wall Street Journal, http://online.wsj.com, accessed December 13, 2011.

  2. 2. Julie Jargon, “How McDonald’s Hit the Spot”; Julie Jargon, “Asia Delivers for McDonald’s,” Wall Street Journal, http://online.wsj.com, accessed December 13, 2011; Elizabeth Gunnison, “The Surprisingly Good (and Bad) World of McDonald’s Menus,” Esquire, http://www.esquire.com, accessed October 20, 2011; David Saito-Chung, “McDonald’s Localizes Its Burger Recipe,” Investor’s Business Daily, Business & Company Resource ...

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