Organizational Objectives: Planning’s Foundation

The previous section made the point that managers start planning by stating or formulating organizational objectives. Only after they have a clear view of organizational objectives can they appropriately carry out subsequent steps of the planning process. Organizational objectives serve as the foundation on which all subsequent planning efforts are built. The following sections focus on organizational objectives, a critical component of the planning process:, Inc., seeks to be the global leader in e-commerce. Here, CEO Jeff Bezos, holds a Kindle, which helped Amazon achieve significant ...

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