Skip to Main Content
Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Organizational Objectives: Planning’s Foundation

The previous section made the point that managers start planning by stating or formulating organizational objectives. Only after they have a clear view of organizational objectives can they appropriately carry out subsequent steps of the planning process. Organizational objectives serve as the foundation on which all subsequent planning efforts are built. The following sections focus on organizational objectives, a critical component of the planning process:

Amazon.com, Inc., seeks to be the global leader in e-commerce. Here, CEO Jeff Bezos, holds a Kindle, which helped Amazon achieve significant ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Strategic Project Leader, 2nd Edition

The Strategic Project Leader, 2nd Edition

Jack Ferraro
What Managers Do, Fourth Edition

What Managers Do, Fourth Edition

William R Allen, Harold L Gilmore

Publisher Resources

ISBN: 9780134729138