Strategy Implementation
Strategy implementation, the fourth step of the strategic management process, involves putting formulated strategies into action.30 Without successful implementation, valuable strategies developed by managers are virtually worthless.31
The successful implementation of strategy requires four basic skills:32
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Interacting skill is the ability to manage people during implementation. Managers who are able to understand the fears and frustrations others feel during the implementation of a new strategy tend to be the best implementers. These managers empathize with organization members and bargain for the best way to put a strategy into action.
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Allocating skill is the ability to provide the organizational resources necessary ...