Challenge Case Summary
In developing a plan to compete in its industry, management at Facebook should begin by thinking strategically. That is, management should try to determine what it can do to ensure that Facebook will continue to be successful at some point three to five years in the future. For example, building capabilities to create software for mobile devices should be part of this thinking. Facebook managers must be careful, however, to spend funds on strategic planning only if they can anticipate a return on these expenses in the foreseeable future.
The end result of Facebook’s overall strategic planning will be a strategy—a broad plan that indicates what must be done to reach long-range objectives and carry out the organizational ...
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