Modern Management: concepts and skills, 14/e

Challenge Case Summary

One of Evernote CEO Phil Libin’s primary responsibilities is influencing—guiding the activities of Evernote employees to enhance the accomplishment of organizational objectives. Libin could perform this function by leading such individuals as division managers or software engineers, by motivating them to do better jobs, by working well with various groups of employees, by encouraging creativity and innovation, and by communicating successfully with employees.

Of all of these influencing activities, however, communicating should be especially important to Libin. Communication is the main tool through which Libin and his leadership team should, at least to some extent, accomplish their duties. As an example in the Challenge ...