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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Leaders Changing Organizations

Transformational leadership is leadership that inspires organizational success by profoundly affecting followers’ beliefs in what an organization should be as well as their values, such as justice and integrity.39 This style of leadership creates a sense of duty within an organization, encourages new ways of handling problems, and promotes learning for all organization members.40 Transformational leadership is closely related to concepts such as charismatic leadership and inspirational leadership.

Bennett Cohen and Jerry Greenfield, cofounders of the iconic Ben & Jerry’s ice cream brand, are an example of transformational leaders. From the outset, profitability was only one of their goals. They were equally interested ...

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Publisher Resources

ISBN: 9780134729138