Modern Management: concepts and skills, 14/e

Importance Of Motivating Organization Members

People are motivated to perform behavior that satisfies their personal needs. Therefore, from a managerial viewpoint, motivation is the process of furnishing organization members with the opportunities to satisfy their needs by performing productive behavior within the organization. In reality, managers do not motivate people. Rather, they create environments in which organization members motivate themselves.25

As discussed in Chapter 12, m otivation is one of the four primary interrelated activities of the influencing function performed by managers to guide the behavior of organization members toward the attainment of organizational objectives. Figure 14.5 makes the point that unsatisfied needs ...