Quality and Productivity

Quality can be defined as how well a product does what it is intended to do—how closely it satisfies the specifications to which it was built.10 In a broad sense, quality is the degree of excellence on which products or services can be ranked on the basis of selected features or characteristics. It is customers who determine this ranking and also define quality in terms of appearance, performance, availability, flexibility, and reliability.11 Product quality determines an organization’s reputation.

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