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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Appendix 2 Management and Entrepreneurship: Handling Start-Ups and New Ventures

Target Skill

Entrepreneurship Skill: involves the identification, evaluation, and exploitation of opportunities

Objectives

To help build my entrepreneurship skill, when studying this appendix, I will attempt to acquire:

  1. An understanding of the three stages of entrepreneurship

  2. An overall appreciation for the opportunity concept and an understanding of the primary types of entrepreneurial opportunities

  3. An understanding of how to identify opportunities

  4. Insights regarding the key components of opportunity evaluation

  5. An appreciation for the role of opportunity exploitation in the entrepreneurship process

  6. Insights regarding the various types of financing available ...

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Publisher Resources

ISBN: 9780134729138