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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Management Skills Exercises

Learning activities in this section are aimed at helping you to develop global management skills.

 Cases

Patagonia’s Idealistic Entrepreneur

“Patagonia’s Idealistic Entrepreneur” (p. 000) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the Challenge Case to explore how principles of entrepreneurship can be applied to a company such as Patagonia.

  1. A2-4. Do you think Patagonia will be able to maintain its entrepreneurial culture in spite of its growth and increased size? Why or why not?

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Publisher Resources

ISBN: 9780134729138