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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Creativity

This appendix begins with a focus on creativity. Defining creativity, the importance of creativity in organizations, creativity in individuals, and increasing creativity in organizations are discussed in the following sections.

Defining Creativity

Creativity is the ability to generate original ideas or new perspectives on existing ideas.2 In today’s society, the term creativity often sparks thoughts of the arts and literature of highly original contributions such as Michelangelo’s work on the figure of David and Herman Melville’s Billy Budd.

Although how best to define creativity from a management viewpoint may be somewhat controversial, creativity in organizations does indeed relate to generating original ideas or new perspectives ...

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Publisher Resources

ISBN: 9780134729138