Creativity
This appendix begins with a focus on creativity. Defining creativity, the importance of creativity in organizations, creativity in individuals, and increasing creativity in organizations are discussed in the following sections.
Defining Creativity
Creativity is the ability to generate original ideas or new perspectives on existing ideas.2 In today’s society, the term creativity often sparks thoughts of the arts and literature of highly original contributions such as Michelangelo’s work on the figure of David and Herman Melville’s Billy Budd.
Although how best to define creativity from a management viewpoint may be somewhat controversial, creativity in organizations does indeed relate to generating original ideas or new perspectives ...
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