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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

The Innovation Process

Innovation process is defined as the steps managers take to implement creative ideas. In reality, the number of steps that specific implementations require is often debatable. Such steps can range from straightforward steps, such as issuing specific orders to production supervisors, to complicated steps that might include determining the potential value of an innovation under consideration. To make managing the innovation process more practical, however, managers can visualize the process as having five main steps: inventing, developing, diffusing, integrating, and monitoring. Each step is discussed here.26

Figure A3.4 ...

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Publisher Resources

ISBN: 9780134729138