Modern Management: concepts and skills, 14/e

The Innovation Process

Innovation process is defined as the steps managers take to implement creative ideas. In reality, the number of steps that specific implementations require is often debatable. Such steps can range from straightforward steps, such as issuing specific orders to production supervisors, to complicated steps that might include determining the potential value of an innovation under consideration. To make managing the innovation process more practical, however, managers can visualize the process as having five main steps: inventing, developing, diffusing, integrating, and monitoring. Each step is discussed here.26

Figure A3.4 ...