Modern Management: concepts and skills, 14/e

Challenge Case Summary

The Challenge Case points out that MidwayUSA has been faced with finding creative ways to deliver ever-improving quality. In essence, founder Larry Potterfield and his management team must seek original ideas or ideas based on existing conditions at MidwayUSA that will help to meet this challenge. The ideas must be not only original but also useful and actionable. That is, the ideas must help MidwayUSA become more productive, communicate more effectively, achieve better coordination, and improve customer and employee satisfaction. Such ideas are important because they will help MidwayUSA break away from old rules and norms about accomplishing tasks. At MidwayUSA, the expertise, motivation level, and creative thinking ...