Management Skills Exercises

Learning activities in this section are aimed at helping you develop management skills.

Cases

MidwayUSA Hits the Target with Innovation Aimed at Quality

“MidwayUSA Hits the Target with Innovation Aimed at Quality” (p. 485) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the Challenge Case to explore how the concepts of creativity and innovation can be applied in a company such as MidwayUSA.

  1. A3.4. Is creativity or innovation more important to MidwayUSA’s management in addressing the desire ...

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