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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Experiential Exercises

Using Your Creativity and Innovation

Creativity and innovation are important for organizational success. NBC has contacted your group for help with creating a new comedy series that will consist of five-minute episodes that NBC will broadcast on its website. NBC’s executives want this comedy series to appeal to college-aged individuals. To be clear, NBC does not want your group to create this new series—NBC has the employees necessary to handle this project. Instead, NBC’s executives want your group to indicate the most important techniques it can use to foster the creativity and innovation it needs within its company. In your group, create five different recommendations (and provide examples) to help NBC foster creativity ...

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Publisher Resources

ISBN: 9780134729138