Modern Post

Chapter 2.3Film

Film cameras and projectors have been the essential tools of the cinema for over 100 years. As digital formats began to gain traction as a viable medium, many in the industry had a viscerally negative reaction. The notion that “film is dead” was antithetical to everything they had built their careers upon. To them, an essential quality of film was the stock itself: something you could hold up to the light or run between your fingers. Sales of film and film cameras were at an all-time high by 1997 when Kodak claimed over two-thirds of the global market share with the company valued in excess of US$31 billion dollars.⁴² However, the arrival of digital technology swiftly eroded film’s dominance in the marketplace.⁴³ By 2012, Arri, ...