A faster web page positively impacts the user experience and ultimately leads to increased user satisfaction. It influences online revenue and search engine rankings. User traffic and repeat visits are also dependent on web page performance. Web performance optimization (WPO) plays a crucial role in optimizing the performance of public web pages.
This chapter looks at the key impact factors of WPO. It describes WPO dimensions, WPO lifecycle stages, WPO governance concepts, and layer-wise WPO optimization methods.
