© Shailesh Kumar Shivakumar 2020
S. K. ShivakumarModern Web Performance Optimizationhttps://doi.org/10.1007/978-1-4842-6528-4_4

4. Mobile Web Performance Optimization

Shailesh Kumar Shivakumar1  
Bengaluru, India

The mobile web is a widely popular digital delivery platform as mobile phones are fast becoming the primary gateways for Internet users. The mobile web provides an optimal user experience on various browsers and mobile devices. Mobile web users expect fast-loading mobile web platforms, especially on mobile devices. Mobile web performance highly influences user traffic, bounce rates, site abandonment rates, average session time, conversion rates, page views, user satisfaction, user retention rates, and ad revenue rates. In a nutshell, ...

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