Executive Summary


We seriously doubt that anyone would have purchased this book if it were titled: Leveraging Data Assets to Reduce Organizational Risk, but that is really what this book is about. More practically, the real title of this short book should be: Monetizing (and otherwise elevating the importance of) Data Management So It Will Get Some Much Needed Attention in the C-Suite. That title is too long because it violates all search engine optimization rules. So, knowing that most C-level conversations eventually turn to money, we opted for the shorter title. However, knowing that some organizations have other top-line motivations, ...

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