Chapter 1

Data Management as a Prerequisite to Data Leveraging

Chapter 1 frames the context for data management by defining the five interrelated practices that comprise organizational data management, highlighting its importance in today’s organizational environment, explaining why it is likely being accomplished poorly in your organization today and describing a better approach—a data-centric approach to technology initiatives that highlights organizational pay-offs. Chapter 1 concludes by introducing our approach to monetizing these practices. What is data? An objective definition

Data represents an organization’s sole non-depletable, non-degrading, ...

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