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Monetizing Entertainment by Larry Wacholtz

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The Rules of the Game 3

Many young artists and creative people just do not understand the essential elements of creativity and the rules of the game of business. We often think that “rules” get in the way of creation and imagination, and stifle the free flow of ideas. Ironically, when it comes to “creative works,” the “rules” of the copyright law provide authorship and ownership to you, because you created it and it’s original in a tangible, physical form (see Figure 3.1). Because of the copyright law, you own what you’ve created, and, shazaam, you can usually profit from your efforts if somebody will pay for it or for the use of it.

In its own way, the stability of the law makes it possible for artists to be more confident they’ll be paid ...

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