Introduction: Take a Look at This!

The letters T, B, and M make me smile. They represent the trillions, billions, and hundreds of millions of dollars the global entertainment and media industries generate annually. Can I have just 1/10 of 1%? I’d never work again; or at least not at some of the crazy jobs I’ve had to survive! So what are these global entertainment and media industries?

Various research companies define the global entertainment and media industries differently. As an example, PricewaterhouseCoopers (PwC) describes the industries as 13 segments: book publishing, business to business, cinema, Internet access, Internet advertising, magazine publishing, music, newspaper publishing, out-of-home advertising, radio, TV advertising, ...

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