CHAPTER 2Analytical Cycle: Driving Quality Decisions

This quote is from Frank van den Driest, Stan Sthanunathan, and Keith Weed's article, “Building an Insights Engine.” Later on in the same article, they continue with,

Both of these concepts are vital to this chapter and this book. The problem they are referring to is a gap that exists between our ability to define what is relevant information and how to monetize it. We show you how to close this gap through our Analytical Cycle, the focus of this chapter, and Decision Architecture, a methodology comprising Decision Analysis, Agile Analytics, and Monetization Strategy.

The Analytical Cycle provides you with a frame of reference on how to solve analytical problems. The journey starts with the business problem statement and questions you ask yourself as you try to understand how to create an opportunity ...

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