
Edge
The elusive ‘edge’
Once potential investors have satisfied themselves that you are not a
crook, the single question they most often ask is, ‘What is your edge?’
They want to know how you think you can beat the competition. And
we all have an answer. You have to.
You can’t justify charging investors
to manage their money if you cannot
explain why investing with you is any
better than a monkey throwing
darts. Answers you hear often from
managers are things like ‘forensic
accounting’, ‘primary research’, ‘a
proven proprietary trading system’,
‘a better process’ and so on. It is no wonder that investors are
sometim