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More balls than most: Juggle your way to success with proven company shortcuts by Lara Morgan

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4Getting sorted for growth

Chapter goals

Image  Create opportunities through new markets; even international expansion is not rocket science.

Image  Doing the right thing by your people matters, communicate in all sorts of ways – and keep demanding ideas for improvement.

Looking back now at the haphazard nature of our international development at Pacific Direct, I cannot reasonably call our approach a strategy. Because of my upbringing I saw the world as a small place, and fortunately I had developed a product range which was suitable for selling on a ...

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