More Than a Rock

13The Medium Is Not the Message

We are confronted today with a dichotomy; as our equipment and materials constantly grow in scope and quality, the creative and technical standards appear to be diminishing; there is a near-cult of photographers who seem to intentionally avoid the beautiful and precise image, concentrating only on subject and obvious function. My personal reaction to this attitude is a determination to go as far in the opposite direction as possible. I believe in the most beautiful and appropriate prints, and the most clarifying and revealing approach of mind, heart, and craft. I believe that firm objectives in this direction can fulfill the promise of photography as one of the great visual arts. However, we must always be logical ...