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MOSS Explained: An Information Worker’s Deep Dive into Microsoft® Office SharePoint® Server 2007 by John Ross, Nicola Young

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What Is SharePoint Branding?

In today’s world, we’re inundated with marketing, and branding is a common buzzword. Branding is the act of building a specific image or identity that people recognize in relation to your company. The most common examples include companies such as Coca-Cola and Nike who are recognizable by simply seeing their logo. Companies are now trying to convey their brand through electronic media, such as a Web site, through the use of colors, fonts, and supporting graphics that create the general look and feel of a corporate Web site. Branding for SharePoint takes this one step further by conveying a brand through a combination of master pages, themes, page layouts, cascading style sheets (CSS), images, Web Parts, Extensible ...

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