Motion Graphic Design, 3rd Edition

Introduction

 

Time—the fourth dimension—has been recognized as a vital force in visual communication. Its powerful impact as a vehicle for communication and artistic expression has enhanced the landscape of thinking among motion graphic designers.

Since the late 1970s, graphic design has evolved from a static publishing discipline to a practice that incorporates a broad range of communications technologies in the film, television, and interactive media industries. The extraordinary evolution of motion graphics has captured the imagination of designers and viewers in the twenty-first century. Motion is now a key component of our complex, contemporary visual landscape with its integrative technologies and immersive environments.

Motion graphics ...