book

Motion Graphic Design, 3rd Edition

by Jon Krasner

May 2013

Beginner

448 pages

15h 45m

English

Routledge

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Precursors of AnimationEarly Cinematic InventionsExperimental AnimationChapter Summary
An Historical OverviewA Graphic EvolutionChapter Summary
The Origin of Broadcast DesignNetwork BrandingCommercialsPublic Service AnnouncementsMusic VideosChapter Summary
The Interactive EnvironmentMotion over the WebMotion in Game DesignMotion in Informational KiosksMotion in Mobile TouchscreensMotion in Desktop ApplicationsMotion in DVD-Video MenusA Look at NavigationA Look at TransitionsChapter Summary
Immersive EnvironmentsMotion in Interior SpacesMotion in Exhibit DesignMotion in PerformanceMotion in Exterior SpacesChapter Summary
The Language of MotionPrimary (Object) MotionSecondary (Camera) MotionTemporal ConsiderationsAssignmentsChapter Summary
Visual Properties of ImagesGraphic StyleLive-Action ImagesTypographic StyleImages, Live Action, and TypeAssignmentsChapter Summary
Space and Composition: An OverviewPrinciples of CompositionGrid SystemsBreaking Spatial ConventionsAssignmentsChapter Summary
Sequencing: An OverviewForms of ContinuityForms of DiscontinuityMontageAssignmentsChapter Summary
AssessmentFormulationCultivationStoryboardsAnimaticsChapter Summary
Frame-by-Frame AnimationInterpolation AnimationChapter Summary
Compositing: An OverviewBlend OperationsKeyingAlpha ChannelsMattesSpline MasksNestingColor CorrectionChapter Summary
Editing: An OverviewCuts and TransitionsMobile FramingEstablishing PaceEstablishing RhythmBirth, Life, and DeathIntroduction and ConclusionChapter Summaryg

Content preview from Motion Graphic Design, 3rd Edition

5	motion graphics in public spaces

“What made people stop painting frescoes and start painting on panels and stretched canvases anyway? And what if corporations moved away from fxed logo-type signage on the outside of their building facilities and put big video screens up there instead?”

—Terry Green, twenty2product

We live in a time and culture where all of our sensory experiences are challenged by the bombardment of information. The potential of motion graphics in our physical world has fnally been realized and is helping to shape the landscape of environmental interior and exterior design. Public informational systems, performance art, memorial and donor recognition programs, and contemporary video installations are vehicles ...