Motion Graphic Design, 3rd Edition

10	conceptualization ideation and design

 

“Creation is the artist's true function. But it would be a mistake to ascribe creative power to an inborn talent. Creation begins with vision. The artist has to look at everything as though seeing it for the first time, like a child.”

—Henri Matisse

“The greatest art is achieved by adding a little Science to the creative imagination. The greatest scientific discoveries occur by adding a little creative imagination to the Science.”

—James Elliott

Regardless of tools and delivery format, concept development is critical to all forms of graphic communication. Since the beginning of the twentieth century, artists have expressed their ideas through the medium of animation. In more recent years, graphic ...